The multi-year partnership, which will cover an initial period of 3 years, will see OFX providing its foreign exchange services to the Championship as well as using the opportunity to build brand awareness across key European markets through various channels including broadcast, digital content, hospitality, and brand activation. It is estimated that there are 58.7 million rugby fans in the territories involved and over 38.2 million URC fans.
OFX recently announced the establishment of a European HQ in Dublin as part of its ambitious plans to grow business and market share in Ireland and Europe. The Irish operation, OFX Payments Ireland Limited, is a wholly owned subsidiary of OFX Group. It is responsible for managing the European portfolio from Ireland and is licensed by the Central Bank of Ireland (CBI). OFX offers an alternative to existing providers at a time when established banks are leaving the Irish market.
Commenting on the partnership with the URC Maeve McMahon, CEO OFX Ireland, and Growth Leader for Europe said ‘We are delighted to be partnering with the URC at what is an exciting time for OFX in Ireland and Europe. This opportunity comes at a time when we have ambitious plans to build our brand awareness and grow our international money transfer and foreign exchange services business across Ireland and Europe. The partnership with URC is a great match for OFX. They share many of our core values including driving innovation, diversity and the unrelenting ambition to excel.'
Martin Anayi, CEO of United Rugby Championship, said: ‘We’re excited to see this new partnership with OFX come to life. With our league spread across so many territories, bringing in an Official Currency Exchange Partner such as OFX is a very natural fit and will help our business thanks to the services they provide.
‘We’ve seen major uplift in our broadcast audiences and a consistent rise in our social media metrics since rebranding the league and expanding further into South Africa. We believe we can provide OFX with a great platform to grow the awareness of their brand and tap into audiences that really matter to them.’