Win: Data Protection for Marketers: A Practical Guide

Steven Roberts, head of marketing at Griffith College, has written a new book Data Protection for Marketers: A Practical Guide, published by Orpen Press. In the world of marketing, using personal data is a vital tool for reaching the right people effectively. However, the use of personal data is strictly regulated. Since the introduction of GDPR, marketing, and communications professionals must have a thorough understanding of data protection. To win a free copy, answer the following question and email your name and answer with Data Protection for Marketers in the subject line here. What does the acronym GDPR stand for? The prize will go to the first person with the correct answer drawn at random. The book is available to purchase in all good bookshops and here.